So, This is New.
Pretty nice, huh? With an ownership change nearly a decade ago, we couldn’t help but ask “why Bradley Reid + Associates”? So that got us thinking—as we are known to do around here. If we aren’t Bradley and Reid, who do we want to be? We threw around all sorts of crazy ideas that beckoned Alaska imagery or tech savvy artistry, but nothing really stuck.
As many of our clients can attest, rebranding isn’t easy. It’s hard to let go of things that were and things that could be; the temptation to be trendy or hyper-Alaska is always there. But what name would always be appropriate and gives us another 40 years of success? It really came down to two things: our talent and our goals. (Yes, that might be the sound of our own horn tooting.) Our staff has always had a magnetic ability to bring the best of the best to the table. So, in that sense, we are Brilliant. But nobody gets credit just for showing up. Each day we make it our goal to produce something illuminating, something thought provoking, something that isn’t just “checking the box.” Our goal is to do something Brilliant every day.
And that’s how we became Brilliant Media Strategies.
“But what about the Bradley Reid team that I know and love?” Hey, don’t worry. We’re still here. In fact, we incorporated our BR roots into our new logo. Check out the side-by-side (on the left) for those of you who have already forgotten the old days.